Price Drop

Research & Development

Decathlon is made up of a growing number of Passion Brands, each of which are as unique as the sports they are centered on. By bringing our brands in-house and having our Passion Brands live under one company, we can pool R&D resources and innovations. Better efficiency means lower prices.

Integrated Design

Designing mass-market products smartly lowers our costs. Our design teams have comprehensive knowledge of each sport’s specifications and effective control over both timing and quality, sourcing the best materials. We also optimize materials, components, shapes and assembly to create products that are most useful and efficient for you, the users.

Every design team is conveniently located where their sport is most accessible and frequently practiced, allowing us to observe and collect feedback from users. Production-wise, our teams continuously search for ways to improve processes and simplify design without compromising quality for updated models and collections. This way we can continuously innovate essentials for each sport.

Manufacturing

We form long-term partnerships with the best industrial suppliers, who are regularly audited to ensure safe working conditions. Being selective means greater productivity without the compromise of core values such as improved time to market and enhanced risk management. We are committed to sustainable development, scoring our fabrics, exercising chemical risk prevention and measuring carbon emissions.

Logistics

Because we control and invest in our logistical organization (think storage, transportation and automation), we can lower cost and reduce environmental impact. Great prices at the planet’s expense aren’t worth it. We eliminate packaging where it isn’t necessary (i.e. no shoe boxes), adopted a cashless policy to reduce our footprint, and strategically locate our warehouses within close proximity to our stores for more efficient shipping.

Integrated Retailing

Satisfied or satisfied. It’s a simple yet powerful promise we make to our customers, reflected in our 365 day return policy. Our sports leaders are at the forefront of everything: we interact with users, collect feedback, connect you with the right options, and relay your suggestions directly to our brands. In-store, we observe your preferences to optimize replenishment, and online we observe reviews. For products earning less than 3 stars, we pull them from our range and optimize them to meet expectations.Our mission is to deliver the best experience online and in-store, answering questions and gauging product interest to better serve you. From offering warranties to providing an omnichannel experience, we always strive for satisfaction. By doing this, we hope to bridge a long-lasting relationship with you, from providing your first set of gear to cheering you on as you grow within a sport. Users first!

Business Model

Our integrated business model means low margins. We don’t have non-integrated importers, and we rely on exclusive partners, so there’s no accumulation of margins that falls on you when you purchase with Decathlon. Low margins mean lower prices for you. In addition, we take “smart costs” into account - areas where we save so we can invest in lowering our prices. We don’t sponsor teams and we pledge to reduce our marketing bills so we can deliver on the promise of great prices.