At Decathlon, we believe in the transformative power of sports. We know that the way to do it best is to give our customers the best products at the best prices. It’s how we offer real value every day.
We also know that buying any product means weighing its quality and price. Understanding the real value and true cost of the goods you buy is crucial to being a conscientious consumer.For 40 years, Decathlon has led the way toward high-quality, low-cost products with a model that produces the best value-to-price ratio in the market. That means every athlete has access to the most technically sound products and gear at the best prices.
Designing mass-market products smartly lowers our costs. Our design teams have comprehensive knowledge of each sport’s specifications and effective control over both timing and quality, sourcing the best materials. We also optimize materials, components, shapes and assembly to create products that are most useful and efficient for you, the users.Every design team is conveniently located where their sport is most accessible and frequently practiced, allowing us to observe and collect feedback from users. Production-wise, our teams continuously search for ways to improve processes and simplify design without compromising quality for updated models and collections. This way we can continuously innovate essentials for each sport.